In January 2014, NOAA Sea Grant, through its Coastal Storm Awareness Program, awarded a 16-month grant project to NNC to study the public’s use of National Weather Service’s flood forecast and warning tools. The social science research study entitled, “They Had the Facts, Why Didn’t They Act?: Understanding and Improving Public Response to NWS Coastal Flooding Forecasts,” will look specifically at the role of emergency briefings as an emerging tool for communicating risk from coastal flooding. NNC will partner with East Carolina University and Jacques Cousteau National Estuarine Research Reserve on this research study. For more information, visit coastal.focusonfloods.org.